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About Us

Catalyst for Growth (C4G) is a non-profit company that was conceptualised by JP Morgan Foundation and Dalberg Global Development Advisors as an intervention to promote and introduce quality Business Development Service (BDS) Providers to corporates seeking to optimise the impact of their Enterprise Development (ED) spend on small-medium-and-micro-sized enterprises (SMMEs), by increasing transparency and aligning stakeholder incentives in the BDS marketplace.

Our Stakeholders







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BDS providers


SMMEs on the Platform


Key Findings

“BDS providers that performed best on quantitative metrics of their SMMEs (specifically, improvements in revenue growth, margins and business processes), were not those that SMMEs were most likely to recommend”

Our Founding Partners


“C4G’s input provides a benchmark for monitoring remedial interventions, & provides the substance to determine which interventions work or do not work. Essentially, the trends identified by C4G provide the framework necessary to elevate the success of SMMEs and industry role players alike…”

“We are big proponents of the independent data & verifiable benchmarking process that C4G offers. The data generated provides Fetola, as well as other stakeholders in the ecosystem, insights that support business growth…”

“C4G has a vital role in the future of business development in our country. Its evidence-based approach has the potential to be a game changer not only in South Africa but throughout the continent…”

Bridgit Evans: Executive Director – SAB Foundation

Catherine Winjberg: Founder & Director- Fetola

Mimi Kalinda: Founder – Africa Communications Media Group

Get In Touch

For general inquiries about Catalyst for Growth, please email